---
title: "PURE HAIR & BEAUTY LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/7781e4e7-ce8d-53c2-9625-894eccffc760
json: https://whiteintel.dev/api/public/dossier/7781e4e7-ce8d-53c2-9625-894eccffc760
identifier: oo:GB-COH-09497279
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# PURE HAIR & BEAUTY LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-09497279`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/7781e4e7-ce8d-53c2-9625-894eccffc760  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/7781e4e7-ce8d-53c2-9625-894eccffc760  

## Ownership & control

### Owners / controllers

- **Mrs Michelle Whittaker** (beneficial owner) — 50% — https://whiteintel.dev/entity/dbd60d03-859f-59d6-b3ba-73de3e9944d3
- **Mrs Jade Louise Simms** (beneficial owner) — 100% — https://whiteintel.dev/entity/cc74ea6e-185b-5fbb-a101-b320d1d848a4
- **Mrs Jade Louise Simms** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/7fc74f2d-bb48-4341-a0b6-b74fbf12e420
- **Mrs Michelle Whittaker** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/ead9a0aa-c7fc-4d2c-b312-87cb06e4e48c

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `09497279`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2015-03-18
- **Registered office:** Azzurri House Walsall Business Park, Aldridge, Walsall, West Midlands, WS9 0RB, England
- **SIC:** 96020

### Officers

- SIMMS, Jade Louise — director · British · appointed 2015-03-18
- WHITTAKER, Michelle — director · British · appointed 2015-03-18 · resigned 2019-09-28

### Beneficial owners (Persons with Significant Control)

- Mrs Jade Louise Simms — 75–100% shares · individual PSC · England — since 2016-04-06
- Mrs Michelle Whittaker — 25–50% shares · individual PSC · United Kingdom — ceased 2019-09-28

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/09497279
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/09497279

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **PURE HAIR & BEAUTY LIMITED**. Human view: https://whiteintel.dev/entity/7781e4e7-ce8d-53c2-9625-894eccffc760 · Structured JSON: https://whiteintel.dev/api/public/dossier/7781e4e7-ce8d-53c2-9625-894eccffc760._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._