---
title: "MERCIA OUTDOOR ADVERTISING LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/76f74003-f69e-542d-bac7-cbcdeba724da
json: https://whiteintel.dev/api/public/dossier/76f74003-f69e-542d-bac7-cbcdeba724da
identifier: oo:GB-COH-03070888
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# MERCIA OUTDOOR ADVERTISING LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-03070888`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/76f74003-f69e-542d-bac7-cbcdeba724da  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/76f74003-f69e-542d-bac7-cbcdeba724da  

## Ownership & control

### Owners / controllers

- **Mr Daneville David Smith** (beneficial owner) — 50% — https://whiteintel.dev/entity/19a5c085-7c98-5252-8733-a84676c6e0d5
- **Mr Bryan Robert Smith** (beneficial owner) — 50% — https://whiteintel.dev/entity/ba13f6f1-70ae-547b-a334-bc9b3bc8c95a
- **Mr Daneville David Smith** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/1aca4f68-5bbf-4fe4-9cff-b6f34dd5f739
- **Mr Bryan Robert Smith** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/7347b0b4-d84e-4867-85d0-3a8608b0dc70
- **WILDSTONE CAPITAL LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/084bf3b9-0eb1-5b0d-b2d1-0b9c9daa11ae
- **WILDSTONE FINANCE LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/82d08dd4-08d5-57a1-a475-61bade631d27

### UBO chain (walk to the ultimate owner)

A **17-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `03070888`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 1995-06-21
- **Registered office:** Second Floor (North) Fifty Paddington, 50 Eastbourne Terrace, London, W2 6LG, United Kingdom
- **SIC:** 73110

### Officers

- ALLARD, Philip Henrik — director · British · appointed 2019-07-04
- CHANDLER, Jonathan Peter — director · British · appointed 2019-07-04
- COX, Damian — director · British · appointed 2019-07-04
- SMITH, Stuart John — director · British · appointed 2025-02-27
- SMITH, Bryan Robert — secretary · British · appointed 1995-06-21 · resigned 1995-10-30
- SMITH, Wendy Gillian Anne — secretary · British · appointed 1995-10-30 · resigned 2011-04-30
- [CSC CLS (UK) LIMITED](https://whiteintel.dev/entity/1b7bd20c-e04f-5f86-9216-b10d7a61a080) — corporate secretary · appointed 2021-04-15 · resigned 2024-12-31
- WATERLOW SECRETARIES LIMITED — corporate nominee secretary · appointed 1995-06-21 · resigned 1995-06-21
- ADRIAANSE, Wenda Margaretha — director · Dutch · appointed 2024-04-25 · resigned 2024-11-20
- FISHER, Patrick Benjamin — director · British · appointed 2019-07-04 · resigned 2020-01-30
- GALLANT, Darren Peter — director · Canadian · appointed 2021-04-15 · resigned 2024-04-25
- HEBDEN, Jill — director · British · appointed 2024-11-07 · resigned 2025-02-13
- LOVELL, Cherie Tanya — director · British · appointed 2024-04-25 · resigned 2024-04-25
- SMITH, Bryan Robert — director · British · appointed 2010-01-27 · resigned 2020-01-29
- SMITH, Bryan Robert — director · British · appointed 1995-06-21 · resigned 1995-10-30
- SMITH, Daneville David — director · British · appointed 1995-06-21 · resigned 1995-10-31
- SMITH, David Daneville — director · British · appointed 2010-01-20 · resigned 2020-01-29
- SMITH, Jennifer Lyn, Mrs. — director · British · appointed 2021-07-08 · resigned 2024-05-17
- SMITH, Sandra — director · British · appointed 1995-10-31 · resigned 2011-04-30
- SMITH, Wendy Gillian Anne — director · British · appointed 1995-10-30 · resigned 2011-04-30

### Beneficial owners (Persons with Significant Control)

- [Wildstone Finance Limited](https://whiteintel.dev/entity/82d08dd4-08d5-57a1-a475-61bade631d27) — 75–100% shares · corporate PSC · United Kingdom — since 2021-03-24
- [Wildstone Capital Limited](https://whiteintel.dev/entity/084bf3b9-0eb1-5b0d-b2d1-0b9c9daa11ae) — 75–100% shares · corporate PSC · England — ceased 2021-03-24
- Mr Daneville David Smith — 25–50% shares · individual PSC · United Kingdom — ceased 2019-07-04
- Mr Bryan Robert Smith — 25–50% shares · individual PSC · United Kingdom — ceased 2019-07-04

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/03070888
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/03070888

## Get the full, resolved dossier (agent-callable)

The above is the free teaser. The resolved **multi-hop UBO chain**, ownership **%**, full **financial history**, itemised **assets** and the hop-by-hop **exposure path** are the paid depth — callable as tools from your agent:

```bash
npx -y @whiteintel/mcp-server   # then: get_dossier · trace_ownership_path · check_offshore_exposure
```

Or unlock a one-off cited dossier for **MERCIA OUTDOOR ADVERTISING LIMITED** — https://whiteintel.dev/entity/76f74003-f69e-542d-bac7-cbcdeba724da · pricing https://whiteintel.dev/pricing.

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **MERCIA OUTDOOR ADVERTISING LIMITED**. Human view: https://whiteintel.dev/entity/76f74003-f69e-542d-bac7-cbcdeba724da · Structured JSON: https://whiteintel.dev/api/public/dossier/76f74003-f69e-542d-bac7-cbcdeba724da._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._