---
title: "CHOICE HOSPITALITY LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/75f9715e-cd6c-543d-b2b8-bb63deafa845
json: https://whiteintel.dev/api/public/dossier/75f9715e-cd6c-543d-b2b8-bb63deafa845
identifier: oo:GB-COH-14243977
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# CHOICE HOSPITALITY LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-14243977`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/75f9715e-cd6c-543d-b2b8-bb63deafa845  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/75f9715e-cd6c-543d-b2b8-bb63deafa845  

## Ownership & control

### Owners / controllers

- **BOWER CONSULTING LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/89e7ab4c-0071-5be0-8466-7f43e06c2e49
- **PURPLE PYRAMID INVESTMENT GROUP LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/b0985a76-fb44-5570-9af9-7ce93ba7f485
- **Mr Peter Rodgers** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/e652087f-b2cc-43a2-9eef-63ce624fb489

### UBO chain (walk to the ultimate owner)

A **6-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `14243977`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2022-07-19
- **Registered office:** 10 Orange Street, London, WC2H 7DQ, England
- **SIC:** 70229

### Officers

- BOWER, Simon Peter — director · British · appointed 2022-08-30
- RODGERS, Peter — director · British · appointed 2022-07-19
- SWANSON, Andrew — director · British · appointed 2023-07-01
- [BOWER CONSULTING LIMITED](https://whiteintel.dev/entity/89e7ab4c-0071-5be0-8466-7f43e06c2e49) — corporate director · appointed 2022-07-19
- [PURPLE PYRAMID INVESTMENT GROUP LIMITED](https://whiteintel.dev/entity/b0985a76-fb44-5570-9af9-7ce93ba7f485) — corporate director · appointed 2022-07-19

### Beneficial owners (Persons with Significant Control)

- [Bower Consulting Limited](https://whiteintel.dev/entity/89e7ab4c-0071-5be0-8466-7f43e06c2e49) — 25–50% shares · corporate PSC · England — ceased 2025-09-23
- Mr Peter Rodgers — 25–50% shares · individual PSC · England — ceased 2025-09-23
- [Purple Pyramid Investment Group Limited](https://whiteintel.dev/entity/b0985a76-fb44-5570-9af9-7ce93ba7f485) — 25–50% shares · corporate PSC · England — ceased 2025-09-23

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/14243977
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/14243977

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **CHOICE HOSPITALITY LIMITED**. Human view: https://whiteintel.dev/entity/75f9715e-cd6c-543d-b2b8-bb63deafa845 · Structured JSON: https://whiteintel.dev/api/public/dossier/75f9715e-cd6c-543d-b2b8-bb63deafa845._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._