---
title: "VIRTTRADE LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/748045dd-9162-5e4f-b0ce-77c68767d3bf
json: https://whiteintel.dev/api/public/dossier/748045dd-9162-5e4f-b0ce-77c68767d3bf
identifier: oo:GB-COH-07948120
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# VIRTTRADE LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-07948120`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/748045dd-9162-5e4f-b0ce-77c68767d3bf  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/748045dd-9162-5e4f-b0ce-77c68767d3bf  

## Ownership & control

### Owners / controllers

- **Mrs Julie Marie Howard** (beneficial owner) — 50% — https://whiteintel.dev/entity/8001c3c5-ada6-58ee-bed4-bfa1e8a79aaa
- **MERCIA (GENERAL PARTNER) LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/98641701-2992-5acf-9d09-a89eb4785ddc
- **MERCIA (GENERAL PARTNER) LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/98641701-2992-5acf-9d09-a89eb4785ddc
- **Mr John Howard** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/4bc03af0-ef9b-486c-b8ea-58f0858ca09c
- **MERCIA FUND MANAGEMENT LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/aca4f67c-406c-5934-bebd-50cb3aac6c40
- **Mr Peter Richard Smith** (beneficial owner) — https://whiteintel.dev/entity/2b68f4bc-6755-48a3-8ad8-a64011f8e78b
- **Mrs Julie Marie Howard** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/a8482148-2b97-4d77-851e-8a94a21d8586

### Holdings / subsidiaries

- **AVID GAMES LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/d7c7a262-c021-53c7-9664-01d8c561812b
- **VIRTTRADE DEVELOPMENTS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/a5888226-ca7f-5ce1-a67c-5779811e6da0
- **CARDS, THE UNIVERSE AND EVERYTHING LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/60c87ff5-d60d-5631-8948-914cad743ad3
- **CARDS, THE UNIVERSE AND EVERYTHING LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/60c87ff5-d60d-5631-8948-914cad743ad3
- **AVID GAMES LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/d7c7a262-c021-53c7-9664-01d8c561812b
- **VIRTTRADE DEVELOPMENTS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/a5888226-ca7f-5ce1-a67c-5779811e6da0

### UBO chain (walk to the ultimate owner)

A **12-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `07948120`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2012-02-14
- **Registered office:** 8 High Street, Heathfield, East Sussex, TN21 8LS
- **SIC:** 58210

### Officers

- MAYZE, Paul Hedley — director · British · appointed 2018-07-27
- [MERCIA FUND MANAGEMENT (NOMINEES) LIMITED](https://whiteintel.dev/entity/d814e0b1-f15a-540d-b37b-5f6eb248ebdc) — corporate director · appointed 2018-06-20
- HOWARD, Julie — secretary · appointed 2012-02-14 · resigned 2014-01-16
- CHRISTIAN, Timothy Paul — director · British · appointed 2020-08-07 · resigned 2026-06-30
- HAYES, Michael — director · British · appointed 2014-03-04 · resigned 2018-05-16
- HOWARD, John — director · British · appointed 2012-02-14 · resigned 2019-08-09
- HOWARD, Julie Marie — director · British · appointed 2012-02-14 · resigned 2014-01-16
- SMITH, Peter Richard — director · British · appointed 2014-01-16 · resigned 2020-07-10
- WHEELWRIGHT, Nicholas Charles — director · British · appointed 2017-05-11 · resigned 2020-08-07

### Beneficial owners (Persons with Significant Control)

- [Mercia (General Partner) Limited](https://whiteintel.dev/entity/98641701-2992-5acf-9d09-a89eb4785ddc) — 75–100% shares · corporate PSC · England — since 2017-03-02
- Mrs Julie Marie Howard — 25–50% shares · individual PSC · United Kingdom — ceased 2020-07-10
- Mr Peter Richard Smith — significant influence or control · individual PSC · United Kingdom — ceased 2020-07-10
- Mr John Howard — 25–50% shares · individual PSC · United Kingdom — ceased 2020-05-26
- [Mercia Fund Management Ltd](https://whiteintel.dev/entity/aca4f67c-406c-5934-bebd-50cb3aac6c40) — 25–50% shares · corporate PSC · United Kingdom — ceased 2017-03-02

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/07948120
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/07948120

## Get the full, resolved dossier (agent-callable)

The above is the free teaser. The resolved **multi-hop UBO chain**, ownership **%**, full **financial history**, itemised **assets** and the hop-by-hop **exposure path** are the paid depth — callable as tools from your agent:

```bash
npx -y @whiteintel/mcp-server   # then: get_dossier · trace_ownership_path · check_offshore_exposure
```

Or unlock a one-off cited dossier for **VIRTTRADE LTD** — https://whiteintel.dev/entity/748045dd-9162-5e4f-b0ce-77c68767d3bf · pricing https://whiteintel.dev/pricing.

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **VIRTTRADE LTD**. Human view: https://whiteintel.dev/entity/748045dd-9162-5e4f-b0ce-77c68767d3bf · Structured JSON: https://whiteintel.dev/api/public/dossier/748045dd-9162-5e4f-b0ce-77c68767d3bf._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._