---
title: "Truly Alternative Ltd — Ownership Dossier"
canonical: https://whiteintel.dev/entity/711dbdd2-55e5-45b5-acf5-2db6f829cb8b
json: https://whiteintel.dev/api/public/dossier/711dbdd2-55e5-45b5-acf5-2db6f829cb8b
identifier: gb-coh:09413124
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# Truly Alternative Ltd

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `gb-coh:09413124`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/711dbdd2-55e5-45b5-acf5-2db6f829cb8b  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/711dbdd2-55e5-45b5-acf5-2db6f829cb8b  

## Ownership & control

### Owners / controllers

- **Mr David Alan Jones** (beneficial owner) — https://whiteintel.dev/entity/a2dadb1b-bc66-48a7-b8fb-11d3bc95ca6a
- **Mr Thomas More Flannery** (beneficial owner) — https://whiteintel.dev/entity/4c52f0ac-c385-492e-99de-f084d149cb27

### Holdings / subsidiaries

- **TRULY AWESOME LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/0079c385-be33-547c-b6c2-389dbc0981c0
- **REWARD FINANCE GROUP LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/9cdb36ef-346e-5e97-bee6-343cb51617f1

### UBO chain (walk to the ultimate owner)

A **2-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `09413124`
- **Status:** dissolved
- **Type:** ltd
- **Incorporated:** 2015-01-29
- **Registered office:** C/O Mazars Llp First Floor, Two Chamberlain Square, Birmingham, B3 3AX
- **SIC:** 82990

### Officers

- FLANNERY, Thomas More — secretary · appointed 2015-01-29
- FLANNERY, Karen Anne — director · British · appointed 2015-01-29
- FLANNERY, Thomas More — director · British · appointed 2015-01-29
- JONES, David Alan — director · British · appointed 2015-01-29
- JONES, Diane Marjorie — director · British · appointed 2015-01-29

### Beneficial owners (Persons with Significant Control)

- Mr David Alan Jones — significant influence or control · individual PSC — since 2016-04-06
- Mr Thomas More Flannery — significant influence or control · individual PSC — since 2016-04-06

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **Truly Alternative Ltd**. Human view: https://whiteintel.dev/entity/711dbdd2-55e5-45b5-acf5-2db6f829cb8b · Structured JSON: https://whiteintel.dev/api/public/dossier/711dbdd2-55e5-45b5-acf5-2db6f829cb8b._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._