---
title: "CUPCAKE SOCIAL MEDIA LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/6c6576c2-889b-5b35-bee2-ea0c2f3b727b
json: https://whiteintel.dev/api/public/dossier/6c6576c2-889b-5b35-bee2-ea0c2f3b727b
identifier: oo:GB-COH-11264858
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# CUPCAKE SOCIAL MEDIA LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-11264858`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/6c6576c2-889b-5b35-bee2-ea0c2f3b727b  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/6c6576c2-889b-5b35-bee2-ea0c2f3b727b  

## Ownership & control

### Owners / controllers

- **Mrs Bethan Sian Masterson** (beneficial owner) — 50% — https://whiteintel.dev/entity/1c7733da-14d4-58d4-b1bf-92db78becfce
- **Mr Paul Masterson** (beneficial owner) — 75% — https://whiteintel.dev/entity/3a31c3c0-846d-5109-9003-0b7ddcc0def5
- **Mr Paul Masterson** (beneficial owner) — 62.5% — https://whiteintel.dev/entity/d4979611-53a3-4ff6-8870-065cbc67ed0f
- **Mrs Bethan Sian Masterson** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/6345c771-f3cc-4c19-9ada-c6d7c592fb87

### UBO chain (walk to the ultimate owner)

1. **Mrs Bethan Sian Masterson** — beneficial owner 50% → *CUPCAKE SOCIAL MEDIA LIMITED*
1. **Mr Paul Masterson** — beneficial owner 75% → *CUPCAKE SOCIAL MEDIA LIMITED*
1. **Mr Paul Masterson** — beneficial owner 62.5% → *CUPCAKE SOCIAL MEDIA LIMITED*
1. **Mrs Bethan Sian Masterson** — beneficial owner 37.5% → *CUPCAKE SOCIAL MEDIA LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `11264858`
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 2018-03-20
- **Registered office:** 71-75 SHELTON STREET, COVENT GARDEN, LONDON, WC2H 9JQ
- **SIC:** 58190 - Other publishing activities, 73110 - Advertising agencies, 73120 - Media representation services, 73200 - Market research and public opinion polling

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/11264858
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/11264858

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **CUPCAKE SOCIAL MEDIA LIMITED**. Human view: https://whiteintel.dev/entity/6c6576c2-889b-5b35-bee2-ea0c2f3b727b · Structured JSON: https://whiteintel.dev/api/public/dossier/6c6576c2-889b-5b35-bee2-ea0c2f3b727b._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._