---
title: "APEX DIRECT VENTURES LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/685bd198-557c-4989-b34d-4a52f9bc2cd0
json: https://whiteintel.dev/api/public/dossier/685bd198-557c-4989-b34d-4a52f9bc2cd0
identifier: gb-coh:16562585
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# APEX DIRECT VENTURES LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `gb-coh:16562585`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/685bd198-557c-4989-b34d-4a52f9bc2cd0  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/685bd198-557c-4989-b34d-4a52f9bc2cd0  

## Ownership & control

### Owners / controllers

- **Mr Alfie Jack Charles West** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/bb7f183a-b447-4a49-865a-724f7de969a4

### Holdings / subsidiaries

- **WESTNOVA DIRECT LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/1403db51-bb95-4c30-8764-3fbd4100302f

### UBO chain (walk to the ultimate owner)

A **1-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `16562585`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2025-07-07
- **Registered office:** 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- **SIC:** 64209

### Officers

- WEST, Alfie Jack Charles — director · British · appointed 2025-07-07

### Beneficial owners (Persons with Significant Control)

- Mr Alfie Jack Charles West — 75–100% shares · individual PSC · United Kingdom — since 2025-07-07

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/16562585

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **APEX DIRECT VENTURES LTD**. Human view: https://whiteintel.dev/entity/685bd198-557c-4989-b34d-4a52f9bc2cd0 · Structured JSON: https://whiteintel.dev/api/public/dossier/685bd198-557c-4989-b34d-4a52f9bc2cd0._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._