---
title: "PREMIUM CYCLE BRANDS LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/6789f89c-e6b9-5da7-b556-fd368d5bafaf
json: https://whiteintel.dev/api/public/dossier/6789f89c-e6b9-5da7-b556-fd368d5bafaf
identifier: oo:GB-COH-NI628377
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# PREMIUM CYCLE BRANDS LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-NI628377`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/6789f89c-e6b9-5da7-b556-fd368d5bafaf  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/6789f89c-e6b9-5da7-b556-fd368d5bafaf  

## Ownership & control

### Owners / controllers

- **Mr Christopher William George Watson** (beneficial owner) — 100% — https://whiteintel.dev/entity/e6ace9f3-b063-5756-9fb6-a10a5dcc8d5c
- **Mr Christopher William George Watson** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/2ab6353c-40ce-4b16-b398-7f323135b59b

### Holdings / subsidiaries

- **USG LIMITED** (beneficial owner) — 62.5% — https://whiteintel.dev/entity/79340029-4145-573a-8837-7430bf67dcce
- **OCEAN 247 LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/22afd9e6-aaa4-5b9c-879c-ff9a9ee0fc04

### UBO chain (walk to the ultimate owner)

1. **Mr Christopher William George Watson** — beneficial owner 100% → *PREMIUM CYCLE BRANDS LTD*
1. **Mr Christopher William George Watson** — beneficial owner 87.5% → *PREMIUM CYCLE BRANDS LTD*

## Company profile (live · UK Companies House)

- **Company number:** `NI628377`
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 2014-12-18
- **Registered office:** 8 FERGUSONS WAY, ANTRIM, CO ANTRIM, BT41 4LZ
- **SIC:** 47640 - Retail sale of sports goods, fishing gear, camping goods, boats and bicycles

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/NI628377
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/NI628377

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **PREMIUM CYCLE BRANDS LTD**. Human view: https://whiteintel.dev/entity/6789f89c-e6b9-5da7-b556-fd368d5bafaf · Structured JSON: https://whiteintel.dev/api/public/dossier/6789f89c-e6b9-5da7-b556-fd368d5bafaf._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._