---
title: "DIVERSIFIED AGENCY SERVICES LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/670b7d73-1411-5d04-ae9f-da656dd96644
json: https://whiteintel.dev/api/public/dossier/670b7d73-1411-5d04-ae9f-da656dd96644
identifier: oo:GB-COH-02343731
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# DIVERSIFIED AGENCY SERVICES LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-02343731`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/670b7d73-1411-5d04-ae9f-da656dd96644  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/670b7d73-1411-5d04-ae9f-da656dd96644  

## Ownership & control

### Owners / controllers

- **CARDINIA EUROPE LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/648bb8dd-c5aa-570a-870e-aae0c13c450c
- **OMNICOM EMEA HOLDINGS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/8d23cc7b-c0ff-550c-8a7a-2faedfda81a3
- **Omnicom Emea Holdings Limited** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/5f369c3e-fdfb-44a6-afc2-b5cdebeaa3ac
- **Cardinia Europe Limited** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/01b2503d-4792-44a9-bd78-21056af91560

### Holdings / subsidiaries

- **DAS EUROPE LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/9464a6e1-8bfa-5819-b88f-bc20579db237

### UBO chain (walk to the ultimate owner)

A **20-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `02343731`
- **Status:** dissolved
- **Type:** ltd
- **Incorporated:** 1989-02-06
- **Registered office:** Bankside 3, 90 - 100 Southwark Street, London, SE1 0SW, England
- **SIC:** 70100

### Officers

- TRAYNOR, John Devon — secretary · appointed 2025-08-28
- BETTS, John Martin  William — director · British · appointed 2014-04-30
- WARDLE, John Henry — director · British · appointed 2019-01-01
- WILLIAMS, Sally Ann — director · British · appointed 2018-12-06
- BRAY, Sally Ann — secretary · British · appointed 2000-03-30 · resigned 2025-08-28
- WOOLLEY, Diana Rosemary — secretary · British · appointed 1992-02-06 · resigned 2000-03-31
- BEST, James Leigh Stuart — director · British · resigned 1993-11-30
- BIRKIN, Michael John — director · British · appointed 1995-03-31 · resigned 2009-06-30
- BOASE, Martin — director · British · resigned 1995-03-31
- CRAWFORD, Bruce Edgar — director · American · resigned 1998-07-14
- CUMMINGS, Ian Charles — director · British · resigned 1993-02-06
- CUMMINGS, Ian Charles — director · British · resigned 1998-07-31
- CURRAN, Brian William — director · British · appointed 1998-08-01 · resigned 2017-07-01
- EMSELL, Brian Richard — director · British · resigned 2008-12-31
- JONES, Peter Ivan — director · British · resigned 1997-03-31
- KEAN, David Thomas — director · British · appointed 2005-10-12 · resigned 2006-12-31
- MEYER, Fred Josef — director · Us Citizen · resigned 1998-07-14
- PENROSE, Noel Richard — director · British · appointed 1997-02-01 · resigned 2011-12-23
- TRUEMAN, Peter Douglas — director · British · appointed 2005-10-12 · resigned 2018-09-30
- WHITWORTH, James Christopher Bardsley — director · Canadian · appointed 2004-01-01 · resigned 2014-04-30

### Beneficial owners (Persons with Significant Control)

- [Cardinia Europe Limited](https://whiteintel.dev/entity/01b2503d-4792-44a9-bd78-21056af91560) — 75–100% shares · corporate PSC · England — since 2018-12-20
- [Omnicom Emea Holdings Limited](https://whiteintel.dev/entity/5f369c3e-fdfb-44a6-afc2-b5cdebeaa3ac) — 75–100% shares · corporate PSC · England — ceased 2018-12-20

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/02343731

## Get the full, resolved dossier (agent-callable)

The above is the free teaser. The resolved **multi-hop UBO chain**, ownership **%**, full **financial history**, itemised **assets** and the hop-by-hop **exposure path** are the paid depth — callable as tools from your agent:

```bash
npx -y @whiteintel/mcp-server   # then: get_dossier · trace_ownership_path · check_offshore_exposure
```

Or unlock a one-off cited dossier for **DIVERSIFIED AGENCY SERVICES LIMITED** — https://whiteintel.dev/entity/670b7d73-1411-5d04-ae9f-da656dd96644 · pricing https://whiteintel.dev/pricing.

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **DIVERSIFIED AGENCY SERVICES LIMITED**. Human view: https://whiteintel.dev/entity/670b7d73-1411-5d04-ae9f-da656dd96644 · Structured JSON: https://whiteintel.dev/api/public/dossier/670b7d73-1411-5d04-ae9f-da656dd96644._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._