---
title: "BAKING MAD LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/615b2cd8-ccea-478e-bbf4-1814cc781b3e
json: https://whiteintel.dev/api/public/dossier/615b2cd8-ccea-478e-bbf4-1814cc781b3e
identifier: gb-coh:16634789
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# BAKING MAD LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `gb-coh:16634789`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/615b2cd8-ccea-478e-bbf4-1814cc781b3e  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/615b2cd8-ccea-478e-bbf4-1814cc781b3e  

## Ownership & control

### Owners / controllers

- **Miss Zoe-Louise Couzens** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/ad2a5533-2a44-42b8-924f-36d194869c08
- **Mr Max James John Down** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/7b558583-c532-46ef-83a1-5be3ea6d3222

### UBO chain (walk to the ultimate owner)

1. **Miss Zoe-Louise Couzens** — beneficial owner 37.5% → *BAKING MAD LIMITED*
1. **Mr Max James John Down** — beneficial owner 37.5% → *BAKING MAD LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `16634789`
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 2025-08-07
- **Registered office:** 16 SEWELL AVENUE, BEXHILL-ON-SEA, TN40 2BH
- **SIC:** 73110 - Advertising agencies

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/16634789

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **BAKING MAD LIMITED**. Human view: https://whiteintel.dev/entity/615b2cd8-ccea-478e-bbf4-1814cc781b3e · Structured JSON: https://whiteintel.dev/api/public/dossier/615b2cd8-ccea-478e-bbf4-1814cc781b3e._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._