---
title: "BRAND PERFECT LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/5f8884cb-e918-50bd-bf05-c4cfc1dd153e
json: https://whiteintel.dev/api/public/dossier/5f8884cb-e918-50bd-bf05-c4cfc1dd153e
identifier: oo:GB-COH-13725677
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# BRAND PERFECT LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-13725677`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/5f8884cb-e918-50bd-bf05-c4cfc1dd153e  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/5f8884cb-e918-50bd-bf05-c4cfc1dd153e  

## Ownership & control

### Owners / controllers

- **Mr Richard Charles Wheeler** (beneficial owner) — 50% — https://whiteintel.dev/entity/ffb6d216-e9d5-5594-9016-237542eeac96
- **Mr Dean Smallwood** (beneficial owner) — 50% — https://whiteintel.dev/entity/dafdbd32-04c8-5b34-956a-8b7398e2fc79
- **Mr Robert Mark Telford** (beneficial owner) — 50% — https://whiteintel.dev/entity/14118563-5656-5720-9098-f07456a92863
- **Mr Richard Charles Wheeler** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/276cc810-302b-4934-845b-b842261d8144
- **Mr Dean Smallwood** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/5873dfd6-c8eb-43f2-acd0-95eff59fc1c6
- **Mr Robert Mark Telford** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/c043b6a0-b7e3-4a01-ae51-e3a232b15527

### UBO chain (walk to the ultimate owner)

1. **Mr Richard Charles Wheeler** — beneficial owner 50% → *BRAND PERFECT LIMITED*
1. **Mr Dean Smallwood** — beneficial owner 50% → *BRAND PERFECT LIMITED*
1. **Mr Robert Mark Telford** — beneficial owner 50% → *BRAND PERFECT LIMITED*
1. **Mr Richard Charles Wheeler** — beneficial owner 37.5% → *BRAND PERFECT LIMITED*
1. **Mr Dean Smallwood** — beneficial owner 37.5% → *BRAND PERFECT LIMITED*
1. **Mr Robert Mark Telford** — beneficial owner 37.5% → *BRAND PERFECT LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `13725677`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2021-11-05
- **Registered office:** The Mount, Barrow Hill, Sellindge, Kent, Ashford, TN25 6JQ, England
- **SIC:** 82990

### Officers

- TELFORD, Robert Mark — secretary · appointed 2023-07-06
- TELFORD, Robert Mark — director · British · appointed 2021-11-05
- SMALLWOOD, Dean — director · British · appointed 2022-11-01 · resigned 2024-04-30
- SMALLWOOD, Elizabeth — director · British · appointed 2024-04-30 · resigned 2024-07-19

### Beneficial owners (Persons with Significant Control)

- Mr Robert Mark Telford — 25–50% shares · individual PSC · England — since 2024-07-11
- Mr Richard Charles Wheeler — 25–50% shares · individual PSC · United Kingdom — ceased 2024-07-11
- Mr Dean Smallwood — 25–50% shares · individual PSC · United Kingdom — ceased 2024-07-11

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/13725677
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/13725677

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **BRAND PERFECT LIMITED**. Human view: https://whiteintel.dev/entity/5f8884cb-e918-50bd-bf05-c4cfc1dd153e · Structured JSON: https://whiteintel.dev/api/public/dossier/5f8884cb-e918-50bd-bf05-c4cfc1dd153e._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._