---
title: "INSTAPLAY LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/5a5f56c4-2d65-5d12-bfec-bd9caf8d0f3e
json: https://whiteintel.dev/api/public/dossier/5a5f56c4-2d65-5d12-bfec-bd9caf8d0f3e
identifier: oo:GB-COH-12166171
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# INSTAPLAY LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-12166171`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/5a5f56c4-2d65-5d12-bfec-bd9caf8d0f3e  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/5a5f56c4-2d65-5d12-bfec-bd9caf8d0f3e  

## Ownership & control

### Owners / controllers

- **Mr Alex Jones** (beneficial owner) — 50% — https://whiteintel.dev/entity/c0a52468-c56e-550b-823c-31121f6e0e6b
- **Mr Ceejay Hughes** (beneficial owner) — 50% — https://whiteintel.dev/entity/c8203d5e-0bd8-5d3a-9411-81d633bd21e3
- **Mr Alex Jones** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/7b798da1-4001-489f-9bb2-0ac4c7c3c22a
- **Mr Ceejay Hughes** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/e9281a24-e82c-4924-9cc5-6efbb0dbd2fd

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `12166171`
- **Status:** liquidation
- **Type:** ltd
- **Incorporated:** 2019-08-20
- **Registered office:** 12166171 - COMPANIES HOUSE DEFAULT ADDRESS, Cardiff, CF14 8LH
- **SIC:** 43290

### Officers

- JONES, Alex — director · Welsh · appointed 2019-08-20
- HUGHES, Ceejay — director · British · appointed 2019-08-20 · resigned 2024-06-24

### Beneficial owners (Persons with Significant Control)

- Mr Alex Jones — 25–50% shares · individual PSC · United Kingdom — since 2019-08-20
- Mr Ceejay Hughes — 25–50% shares · individual PSC · United Kingdom — ceased 2024-06-24

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/12166171
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/12166171

## Get the full, resolved dossier (agent-callable)

The above is the free teaser. The resolved **multi-hop UBO chain**, ownership **%**, full **financial history**, itemised **assets** and the hop-by-hop **exposure path** are the paid depth — callable as tools from your agent:

```bash
npx -y @whiteintel/mcp-server   # then: get_dossier · trace_ownership_path · check_offshore_exposure
```

Or unlock a one-off cited dossier for **INSTAPLAY LTD** — https://whiteintel.dev/entity/5a5f56c4-2d65-5d12-bfec-bd9caf8d0f3e · pricing https://whiteintel.dev/pricing.

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **INSTAPLAY LTD**. Human view: https://whiteintel.dev/entity/5a5f56c4-2d65-5d12-bfec-bd9caf8d0f3e · Structured JSON: https://whiteintel.dev/api/public/dossier/5a5f56c4-2d65-5d12-bfec-bd9caf8d0f3e._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._