---
title: "BEAUTY AT ALL ABOUT YOU LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/4ffdc867-c9e9-5579-97ff-3749e10a74ae
json: https://whiteintel.dev/api/public/dossier/4ffdc867-c9e9-5579-97ff-3749e10a74ae
identifier: oo:GB-COH-10360194
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# BEAUTY AT ALL ABOUT YOU LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-10360194`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/4ffdc867-c9e9-5579-97ff-3749e10a74ae  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/4ffdc867-c9e9-5579-97ff-3749e10a74ae  

## Ownership & control

### Owners / controllers

- **Miss Joanne Laura Maccallum** (beneficial owner) — 50% — https://whiteintel.dev/entity/5082b7f7-85cd-50e2-8a36-68f693c30bc5
- **Mr Mark Anthony Partridge** (beneficial owner) — 50% — https://whiteintel.dev/entity/8f445bde-2efd-5ff8-8630-f9e72e88d5fc
- **Miss Joanne Laura Maccallum** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/e97a9ece-277d-4552-a520-57154b0b2ecd
- **Mr Mark Anthony Partridge** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/f8384846-5d64-45fb-b062-1ac1343d7b17

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `10360194`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2016-09-05
- **Registered office:** 14 High Street, Wisbech, Cambs, PE13 1DB, England
- **SIC:** 96020

### Officers

- MACCALLUM, Joanne Laura — director · British · appointed 2016-09-05
- PARTRIDGE, Mark Anthony — director · British · appointed 2016-09-05 · resigned 2023-05-20

### Beneficial owners (Persons with Significant Control)

- Miss Joanne Laura Maccallum — 25–50% shares · individual PSC · United Kingdom — since 2016-09-05
- Mr Mark Anthony Partridge — 25–50% shares · individual PSC · United Kingdom — ceased 2023-04-01

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/10360194
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/10360194

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **BEAUTY AT ALL ABOUT YOU LIMITED**. Human view: https://whiteintel.dev/entity/4ffdc867-c9e9-5579-97ff-3749e10a74ae · Structured JSON: https://whiteintel.dev/api/public/dossier/4ffdc867-c9e9-5579-97ff-3749e10a74ae._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._