---
title: "HAPPYBUNNY.AI LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/4abb6159-171d-58fc-ba99-ba371d540387
json: https://whiteintel.dev/api/public/dossier/4abb6159-171d-58fc-ba99-ba371d540387
identifier: oo:GB-COH-13727036
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# HAPPYBUNNY.AI LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-13727036`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/4abb6159-171d-58fc-ba99-ba371d540387  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/4abb6159-171d-58fc-ba99-ba371d540387  

## Ownership & control

### Owners / controllers

- **INSTIGATE GROUP LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/bf368fb2-fb04-57b9-a893-e7a40b226b64
- **Mr Fred Pelard** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/dee4670c-583c-4e9f-b47f-1d7cb0e2ea38
- **INSTIGATE GROUP LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/bf368fb2-fb04-57b9-a893-e7a40b226b64

### UBO chain (walk to the ultimate owner)

A **5-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `13727036`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2021-11-05
- **Registered office:** 16 Mcgregor Road, London, W11 1DE, England
- **SIC:** 62012

### Officers

- PELARD, Fred — director · British · appointed 2021-11-05

### Beneficial owners (Persons with Significant Control)

- Mr Fred Pelard — 75–100% shares · individual PSC · England — since 2023-04-20
- [Instigate Group Ltd](https://whiteintel.dev/entity/bf368fb2-fb04-57b9-a893-e7a40b226b64) — 75–100% shares · corporate PSC · England — ceased 2023-04-20

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/13727036
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/13727036

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **HAPPYBUNNY.AI LTD**. Human view: https://whiteintel.dev/entity/4abb6159-171d-58fc-ba99-ba371d540387 · Structured JSON: https://whiteintel.dev/api/public/dossier/4abb6159-171d-58fc-ba99-ba371d540387._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._