---
title: "DONKEY SPORTS MERCHANDISE LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/4aa79aaa-e740-5a78-96ef-c404d05a4fa9
json: https://whiteintel.dev/api/public/dossier/4aa79aaa-e740-5a78-96ef-c404d05a4fa9
identifier: oo:GB-COH-14492593
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# DONKEY SPORTS MERCHANDISE LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-14492593`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/4aa79aaa-e740-5a78-96ef-c404d05a4fa9  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/4aa79aaa-e740-5a78-96ef-c404d05a4fa9  

## Ownership & control

### Owners / controllers

- **GREYSTONE HOUSE LIMITED** (beneficial owner) — 50% — https://whiteintel.dev/entity/2ad37b6c-c69c-5cbb-89ef-2e79d5a8758f
- **Mrs Samantha Underwood** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/a16f2b4a-e2a9-4cc9-9ec7-45facf803420
- **Mr Mark Underwood** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/4769b6ed-2bc0-4788-bf07-aef816771e01
- **GREYSTONE HOUSE LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/2ad37b6c-c69c-5cbb-89ef-2e79d5a8758f

### UBO chain (walk to the ultimate owner)

A **11-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `14492593`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2022-11-18
- **Registered office:** Dronken House, 43a High Street, Kings Langley, WD4 8FG, England
- **SIC:** 32300

## Financials (Companies House accounts)

| Figure | 2025-12-31 |
|---|---:|
| Net assets | -£841,280 |
| Cash | £86,659 |
| Shareholder funds | £100 |
| Current assets | £2,444,976 |
| Employees | 9 |

_Latest filed period. Full 2-year history unlocks with a paid dossier — https://whiteintel.dev/pricing. As filed at Companies House._

### Officers

- UNDERWOOD, Mark — director · British · appointed 2022-11-18
- UNDERWOOD, Samantha — director · British · appointed 2022-11-18

### Beneficial owners (Persons with Significant Control)

- [Greystone House Limited](https://whiteintel.dev/entity/2ad37b6c-c69c-5cbb-89ef-2e79d5a8758f) — 25–50% shares · corporate PSC · England — since 2024-03-25
- Mrs Samantha Underwood — 25–50% shares · individual PSC · England — since 2022-11-18
- Mr Mark Underwood — 25–50% shares · individual PSC · England — since 2022-11-18

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/14492593
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/14492593
- companies_house_accounts — https://find-and-update.company-information.service.gov.uk/company/14492593/filing-history

## Get the full, resolved dossier (agent-callable)

The above is the free teaser. The resolved **multi-hop UBO chain**, ownership **%**, full **financial history**, itemised **assets** and the hop-by-hop **exposure path** are the paid depth — callable as tools from your agent:

```bash
npx -y @whiteintel/mcp-server   # then: get_dossier · trace_ownership_path · check_offshore_exposure
```

Or unlock a one-off cited dossier for **DONKEY SPORTS MERCHANDISE LTD** — https://whiteintel.dev/entity/4aa79aaa-e740-5a78-96ef-c404d05a4fa9 · pricing https://whiteintel.dev/pricing.

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **DONKEY SPORTS MERCHANDISE LTD**. Human view: https://whiteintel.dev/entity/4aa79aaa-e740-5a78-96ef-c404d05a4fa9 · Structured JSON: https://whiteintel.dev/api/public/dossier/4aa79aaa-e740-5a78-96ef-c404d05a4fa9._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._