---
title: "A MATTER OF TASTE LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/451d1edc-30c6-519a-bbdd-998f3debbd9d
json: https://whiteintel.dev/api/public/dossier/451d1edc-30c6-519a-bbdd-998f3debbd9d
identifier: oo:GB-COH-07198028
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# A MATTER OF TASTE LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-07198028`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/451d1edc-30c6-519a-bbdd-998f3debbd9d  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/451d1edc-30c6-519a-bbdd-998f3debbd9d  

## Ownership & control

### Owners / controllers

- **Gianni Gray** (beneficial owner) — 50% — https://whiteintel.dev/entity/78b1c272-f2d0-589c-9247-078bded296fe
- **Natalie Birch** (beneficial owner) — 50% — https://whiteintel.dev/entity/faea41e6-04b0-5d26-be20-4060fd5b6069
- **Natalie Birch** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/c0730cc9-4c58-437b-870b-ecceb07cbbef
- **Gianni Gray** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/2ca4aef9-fd3f-415d-87f9-154d92324d7d

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `07198028`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2010-03-22
- **Registered office:** Oakley House, Tetbury Road, Cirencester, Gloucestershire, GL7 1US, United Kingdom
- **SIC:** 56101

### Officers

- BIRCH, Natalie — director · English · appointed 2010-03-22
- GRAY, Gianni — director · Italian · appointed 2010-03-22

### Beneficial owners (Persons with Significant Control)

- Natalie Birch — 25–50% shares · individual PSC · England — since 2016-05-06
- Gianni Gray — 25–50% shares · individual PSC · England — since 2016-04-06

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/07198028
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/07198028

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **A MATTER OF TASTE LIMITED**. Human view: https://whiteintel.dev/entity/451d1edc-30c6-519a-bbdd-998f3debbd9d · Structured JSON: https://whiteintel.dev/api/public/dossier/451d1edc-30c6-519a-bbdd-998f3debbd9d._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._