---
title: "ADVANCED ADVERTISING LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/44cd454c-87d1-5875-9b2e-81cc94baf5d5
json: https://whiteintel.dev/api/public/dossier/44cd454c-87d1-5875-9b2e-81cc94baf5d5
identifier: oo:GB-COH-12155147
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# ADVANCED ADVERTISING LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-12155147`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/44cd454c-87d1-5875-9b2e-81cc94baf5d5  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/44cd454c-87d1-5875-9b2e-81cc94baf5d5  

## Ownership & control

### Owners / controllers

- **Mr James Friel** (beneficial owner) — 50% — https://whiteintel.dev/entity/692ed228-6996-577e-aeac-5674c7a0fb69
- **Mr Colin Melling** (beneficial owner) — 100% — https://whiteintel.dev/entity/79879a1d-02bd-5756-9b6b-6692b56a5f45
- **Mr Colin Melling** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/b3691964-ee55-418c-b067-7f709e8f1675
- **Mr James Friel** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/dc50753f-7de4-40e6-9762-6cfb3d60cbdb

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `12155147`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2019-08-14
- **Registered office:** 52 High Street, Pinner, Middlesex, HA5 5PW, England
- **SIC:** 73120

### Officers

- FRIEL, James — director · British · appointed 2019-10-21
- MELLING, Colin — director · British · appointed 2021-07-07 · resigned 2026-07-16
- MELLING, Colin — director · British · appointed 2019-08-14 · resigned 2021-04-16

### Beneficial owners (Persons with Significant Control)

- Mr James Friel — 25–50% shares · individual PSC · England — since 2019-12-19
- Mr Colin Melling — 75–100% shares · individual PSC · United Kingdom — since 2019-08-14

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/12155147
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/12155147

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **ADVANCED ADVERTISING LIMITED**. Human view: https://whiteintel.dev/entity/44cd454c-87d1-5875-9b2e-81cc94baf5d5 · Structured JSON: https://whiteintel.dev/api/public/dossier/44cd454c-87d1-5875-9b2e-81cc94baf5d5._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._