---
title: "POWERPLAY BY UNTAPPED LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/41d7d28e-e8dd-52ff-b7b0-bfd72c6f1eca
json: https://whiteintel.dev/api/public/dossier/41d7d28e-e8dd-52ff-b7b0-bfd72c6f1eca
identifier: oo:GB-COH-13676447
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# POWERPLAY BY UNTAPPED LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-13676447`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/41d7d28e-e8dd-52ff-b7b0-bfd72c6f1eca  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/41d7d28e-e8dd-52ff-b7b0-bfd72c6f1eca  

## Ownership & control

### Owners / controllers

- **PIP INNOVATION LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/9a30e21e-3f21-58aa-bcc3-7b952c39cbaf
- **CONSUMER CHEMISTRY LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/f6e36cf2-813b-5e97-8092-2e35911c6925
- **IDEA MAKER LIMITED** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/f63000e8-8a22-557f-89de-c2c23a4e7b6a

### UBO chain (walk to the ultimate owner)

A **9-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `13676447`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2021-10-13
- **Registered office:** Tramshed Tech, Unit D, Pendyris Street, Cardiff, CF11 6BH, Wales
- **SIC:** 62012, 74909

### Officers

- ALLERS, Suzanne Julia Rachel, Dr — director · British · appointed 2021-10-13
- KEMKERS, Sally Elizabeth — director · British · appointed 2021-10-13
- WALTERS, Deirdre Anne — director · Irish · appointed 2021-10-13

### Beneficial owners (Persons with Significant Control)

- [Consumer Chemistry Ltd](https://whiteintel.dev/entity/f6e36cf2-813b-5e97-8092-2e35911c6925) — 25–50% shares · corporate PSC · United Kingdom — since 2025-10-30
- [Pip Innovation Ltd](https://whiteintel.dev/entity/9a30e21e-3f21-58aa-bcc3-7b952c39cbaf) — 25–50% shares · corporate PSC · England — since 2025-10-30
- [Idea Maker Ltd](https://whiteintel.dev/entity/f63000e8-8a22-557f-89de-c2c23a4e7b6a) — 25–50% shares · corporate PSC · Wales — since 2025-10-30
- Dr Suzanne Julia Rachel Allers — 25–50% shares · individual PSC · England — ceased 2025-10-30
- Deirdre Anne Walters — 25–50% shares · individual PSC · Wales — ceased 2025-10-30
- Mrs Sally Elizabeth Kemkers — 25–50% shares · individual PSC · England — ceased 2025-10-30

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/13676447
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/13676447

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **POWERPLAY BY UNTAPPED LTD**. Human view: https://whiteintel.dev/entity/41d7d28e-e8dd-52ff-b7b0-bfd72c6f1eca · Structured JSON: https://whiteintel.dev/api/public/dossier/41d7d28e-e8dd-52ff-b7b0-bfd72c6f1eca._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._