---
title: "MAMABABYPLAY LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/3b17671b-2cfd-58be-afe9-2f32f4e9f2b3
json: https://whiteintel.dev/api/public/dossier/3b17671b-2cfd-58be-afe9-2f32f4e9f2b3
identifier: oo:GB-COH-12450481
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# MAMABABYPLAY LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-12450481`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/3b17671b-2cfd-58be-afe9-2f32f4e9f2b3  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/3b17671b-2cfd-58be-afe9-2f32f4e9f2b3  

## Ownership & control

### Owners / controllers

- **Miss Emma Barnard** (beneficial owner) — 100% — https://whiteintel.dev/entity/cd5a63a7-8ddb-5a58-bf26-f4787caa883e
- **Miss Isabelle Maguire** (beneficial owner) — 75% — https://whiteintel.dev/entity/8caefb85-7e4f-56ec-a76b-5fec17fbd708
- **Ms Kirsty Prentice** (beneficial owner) — 100% — https://whiteintel.dev/entity/47877c43-f6ed-5d51-9d09-4a88093c0bcc
- **Miss Isabelle Maguire** (beneficial owner) — 62.5% — https://whiteintel.dev/entity/517134f6-6e63-4e19-99c3-eb3b178bb01d
- **Miss Emma Barnard** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/0311e1b0-bf29-4086-aeff-8a394058a517
- **Ms Kirsty Prentice** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/24b646ff-9dfc-48a9-9765-75edfd5e1371

### UBO chain (walk to the ultimate owner)

1. **Miss Emma Barnard** — beneficial owner 100% → *MAMABABYPLAY LTD*
1. **Miss Isabelle Maguire** — beneficial owner 75% → *MAMABABYPLAY LTD*
1. **Ms Kirsty Prentice** — beneficial owner 100% → *MAMABABYPLAY LTD*
1. **Miss Isabelle Maguire** — beneficial owner 62.5% → *MAMABABYPLAY LTD*
1. **Miss Emma Barnard** — beneficial owner 87.5% → *MAMABABYPLAY LTD*
1. **Ms Kirsty Prentice** — beneficial owner 87.5% → *MAMABABYPLAY LTD*

## Company profile (live · UK Companies House)

- **Company number:** `12450481`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2020-02-07
- **Registered office:** 10 Sun Street, Hitchin, SG5 1AE, United Kingdom
- **SIC:** 93290

### Officers

- BARNARD, Emma — director · British · appointed 2024-10-31
- MAGUIRE, Isabelle — director · British · appointed 2020-02-07 · resigned 2022-03-02
- PRENTICE, Kirsty — director · British · appointed 2022-03-02 · resigned 2024-10-31

### Beneficial owners (Persons with Significant Control)

- Miss Emma Barnard — 75–100% shares · individual PSC · United Kingdom — since 2024-10-28
- Ms Kirsty Prentice — 75–100% shares · individual PSC · United Kingdom — ceased 2024-10-28
- Miss Isabelle Maguire — 50–75% shares · individual PSC · United Kingdom — ceased 2022-03-02

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/12450481
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/12450481

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **MAMABABYPLAY LTD**. Human view: https://whiteintel.dev/entity/3b17671b-2cfd-58be-afe9-2f32f4e9f2b3 · Structured JSON: https://whiteintel.dev/api/public/dossier/3b17671b-2cfd-58be-afe9-2f32f4e9f2b3._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._