---
title: "SERENE BEAUTY GROUP LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/34c6972e-5a0c-5e59-9fb3-e503771d145b
json: https://whiteintel.dev/api/public/dossier/34c6972e-5a0c-5e59-9fb3-e503771d145b
identifier: oo:GB-COH-12379687
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# SERENE BEAUTY GROUP LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-12379687`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/34c6972e-5a0c-5e59-9fb3-e503771d145b  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/34c6972e-5a0c-5e59-9fb3-e503771d145b  

## Ownership & control

### Owners / controllers

- **Mr Simon Keith Dann** (beneficial owner) — 50% — https://whiteintel.dev/entity/8f43869d-0bb1-55d8-9efd-97cd9ab50f87
- **Mrs Erin Nicole Dann** (beneficial owner) — 50% — https://whiteintel.dev/entity/c8c03c68-af73-5466-96be-ec69bd9c2d6b
- **Mr Simon Keith Dann** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/6e83f6d9-8c5f-4d54-a13d-bd7f4b34f3a7
- **Mrs Erin Nicole Dann** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/5e473d4d-3afd-402d-9634-1774f5871244

### UBO chain (walk to the ultimate owner)

1. **Mr Simon Keith Dann** — beneficial owner 50% → *SERENE BEAUTY GROUP LTD*
1. **Mrs Erin Nicole Dann** — beneficial owner 50% → *SERENE BEAUTY GROUP LTD*
1. **Mr Simon Keith Dann** — beneficial owner 37.5% → *SERENE BEAUTY GROUP LTD*
1. **Mrs Erin Nicole Dann** — beneficial owner 37.5% → *SERENE BEAUTY GROUP LTD*

## Company profile (live · UK Companies House)

- **Company number:** `12379687`
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 2019-12-30
- **Registered office:** 1-2 MUNTJAC WAY, WITHAM ST. HUGHS, LINCOLN, LN6 9WF
- **SIC:** 86900 - Other human health activities, 96020 - Hairdressing and other beauty treatment, 96040 - Physical well-being activities

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/12379687
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/12379687

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **SERENE BEAUTY GROUP LTD**. Human view: https://whiteintel.dev/entity/34c6972e-5a0c-5e59-9fb3-e503771d145b · Structured JSON: https://whiteintel.dev/api/public/dossier/34c6972e-5a0c-5e59-9fb3-e503771d145b._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._