---
title: "HJ STORY LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/349311ad-ece8-58a8-ad8a-9801fa499dfa
json: https://whiteintel.dev/api/public/dossier/349311ad-ece8-58a8-ad8a-9801fa499dfa
identifier: oo:GB-COH-11308099
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# HJ STORY LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-11308099`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/349311ad-ece8-58a8-ad8a-9801fa499dfa  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/349311ad-ece8-58a8-ad8a-9801fa499dfa  

## Ownership & control

### Owners / controllers

- **Mr Jeonghyeon Lee** (beneficial owner) — 50% — https://whiteintel.dev/entity/145ea65b-154d-5f59-a99f-5dcc24c6ea13
- **Miss Hwayuen Hong** (beneficial owner) — 50% — https://whiteintel.dev/entity/d68d5a93-8168-584f-b1d7-598354389ec4
- **Mr Jeonghyeon Lee** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/34403fb9-3809-49ab-9e96-3740002cb5f2
- **Miss Hwayuen Hong** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/f6daedf3-d9b2-4f69-b9c7-d58bb57f5194

### UBO chain (walk to the ultimate owner)

1. **Mr Jeonghyeon Lee** — beneficial owner 50% → *HJ STORY LTD*
1. **Miss Hwayuen Hong** — beneficial owner 50% → *HJ STORY LTD*
1. **Mr Jeonghyeon Lee** — beneficial owner 37.5% → *HJ STORY LTD*
1. **Miss Hwayuen Hong** — beneficial owner 37.5% → *HJ STORY LTD*

## Company profile (live · UK Companies House)

- **Company number:** `11308099`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2018-04-13
- **Registered office:** V307 Vox Studios, 1-45 Durham Street, Vauxhall, SE11 5JH, United Kingdom
- **SIC:** 15120, 47910

### Officers

- HONG, Hwayuen — director · South Korean · appointed 2018-04-13
- LEE, Jeonghyeon — director · South Korean · appointed 2023-09-26
- CHOI, Jia — director · South Korean · appointed 2018-04-13 · resigned 2023-07-31

### Beneficial owners (Persons with Significant Control)

- Mr Jeonghyeon Lee — 25–50% shares · individual PSC · United Kingdom — since 2023-09-26
- Miss Hwayuen Hong — 25–50% shares · individual PSC · United Kingdom — since 2018-04-13

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/11308099
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/11308099

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **HJ STORY LTD**. Human view: https://whiteintel.dev/entity/349311ad-ece8-58a8-ad8a-9801fa499dfa · Structured JSON: https://whiteintel.dev/api/public/dossier/349311ad-ece8-58a8-ad8a-9801fa499dfa._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._