---
title: "APPLIED CONCEPTS LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/329fb2c2-e4e3-5f2a-9672-5340f3387613
json: https://whiteintel.dev/api/public/dossier/329fb2c2-e4e3-5f2a-9672-5340f3387613
identifier: oo:GB-COH-02374361
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# APPLIED CONCEPTS LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-02374361`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/329fb2c2-e4e3-5f2a-9672-5340f3387613  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/329fb2c2-e4e3-5f2a-9672-5340f3387613  

## Cross-source identity

The same real-world entity, resolved across sources:

- **APPLIED CONCEPTS LIMITED** — GLEIF · `lei:2138003PT3M35IS7ZZ82` — https://whiteintel.dev/entity/614afeb7-d82f-5286-bbee-fa4515c1b52d

## Ownership & control

### Owners / controllers

- **Mr Duncan Edward Willis** (beneficial owner) — 100% — https://whiteintel.dev/entity/72a034b7-785b-5618-949e-153602d91a1f
- **Mr Duncan Edward Willis** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/926236ec-8667-4e90-9a58-79b32770e452

### UBO chain (walk to the ultimate owner)

1. **Mr Duncan Edward Willis** — beneficial owner 100% → *APPLIED CONCEPTS LIMITED*
1. **Mr Duncan Edward Willis** — beneficial owner 87.5% → *APPLIED CONCEPTS LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `02374361`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 1989-04-20
- **Registered office:** The Old Piggery Sheepshead Lane, Harston, Cambridge, CB22 7QA
- **SIC:** 62020

### Officers

- WILLIS, Duncan Edward — director · British
- MARTIN, David Laurence — secretary · British · appointed 1998-10-28 · resigned 2013-05-31
- WILLIS, Reginald William Frederick — secretary · British · resigned 1998-10-23
- WILLIS, Reginald William Frederick — director · British · resigned 1998-10-23

### Beneficial owners (Persons with Significant Control)

- Mr Duncan Edward Willis — 75–100% shares · individual PSC — since 2016-04-06

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/02374361
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/02374361

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **APPLIED CONCEPTS LIMITED**. Human view: https://whiteintel.dev/entity/329fb2c2-e4e3-5f2a-9672-5340f3387613 · Structured JSON: https://whiteintel.dev/api/public/dossier/329fb2c2-e4e3-5f2a-9672-5340f3387613._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._