---
title: "CHOOSE2LOSE LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/3247a07b-b8cd-5590-87cc-dee8fa3e79df
json: https://whiteintel.dev/api/public/dossier/3247a07b-b8cd-5590-87cc-dee8fa3e79df
identifier: oo:GB-COH-13386507
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# CHOOSE2LOSE LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-13386507`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/3247a07b-b8cd-5590-87cc-dee8fa3e79df  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/3247a07b-b8cd-5590-87cc-dee8fa3e79df  

## Ownership & control

### Owners / controllers

- **Elaine Rudd** (beneficial owner) — 50% — https://whiteintel.dev/entity/cf9f780d-17ef-5a3c-b65c-bc4b9f771d32
- **Hayley French** (beneficial owner) — 50% — https://whiteintel.dev/entity/1d5262c5-a25a-548e-995c-2d66d247e8b4
- **Elaine Rudd** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/030961a9-9581-4d26-8f3c-eb3e64443e1e
- **Hayley French** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/2ebfdc1f-81e3-4027-9e52-ee4b7b254faa

### UBO chain (walk to the ultimate owner)

A **4-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `13386507`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2021-05-11
- **Registered office:** 37 Denham Walk, Newcastle, NE5 1JD
- **SIC:** 86900

### Officers

- RUDD, Elaine — secretary · appointed 2021-05-11
- FRENCH, Hayley — director · British · appointed 2021-05-11
- RUDD, Elaine — director · British · appointed 2021-05-11

### Beneficial owners (Persons with Significant Control)

- Elaine Rudd — 25–50% shares · individual PSC · England — since 2021-05-11
- Hayley French — 25–50% shares · individual PSC · England — since 2021-05-11

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/13386507
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/13386507

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **CHOOSE2LOSE LTD**. Human view: https://whiteintel.dev/entity/3247a07b-b8cd-5590-87cc-dee8fa3e79df · Structured JSON: https://whiteintel.dev/api/public/dossier/3247a07b-b8cd-5590-87cc-dee8fa3e79df._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._