---
title: "MEASURED INSIGHTS LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/31f87ef8-ecec-4e07-a7d6-254212f0d0e5
json: https://whiteintel.dev/api/public/dossier/31f87ef8-ecec-4e07-a7d6-254212f0d0e5
identifier: gb-coh:16987015
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# MEASURED INSIGHTS LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `gb-coh:16987015`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/31f87ef8-ecec-4e07-a7d6-254212f0d0e5  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/31f87ef8-ecec-4e07-a7d6-254212f0d0e5  

## Ownership & control

### Owners / controllers

- **Mr Theo James Roger Millward** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/ad905a99-3d1d-4b2f-a619-c2dcc58ecddf

### UBO chain (walk to the ultimate owner)

1. **Mr Theo James Roger Millward** — beneficial owner 87.5% → *MEASURED INSIGHTS LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `16987015`
- **Status:** Active
- **Type:** Private Limited Company
- **Incorporated:** 2026-01-26
- **Registered office:** 140B LONGDEN COLEHAM, SHREWSBURY, SHROPSHIRE, SY3 7DN
- **SIC:** 70229 - Management consultancy activities other than financial management, 85590 - Other education n.e.c., 93199 - Other sports activities

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/16987015

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **MEASURED INSIGHTS LIMITED**. Human view: https://whiteintel.dev/entity/31f87ef8-ecec-4e07-a7d6-254212f0d0e5 · Structured JSON: https://whiteintel.dev/api/public/dossier/31f87ef8-ecec-4e07-a7d6-254212f0d0e5._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._