---
title: "Purple Innovation, Inc. — Ownership Dossier"
canonical: https://whiteintel.dev/entity/2deb7a4c-86be-5e7d-a96a-b0f0e6f18d86
json: https://whiteintel.dev/api/public/dossier/2deb7a4c-86be-5e7d-a96a-b0f0e6f18d86
identifier: sec:0001643953
jurisdiction: US
risk: High
source: WhiteIntel corporate-ownership graph
---

# Purple Innovation, Inc.

**Type:** Company  
**Jurisdiction:** [US](https://whiteintel.dev/jurisdictions/us)  
**Identifier:** `sec:0001643953`  
**Risk level:** High  
**Canonical dossier:** https://whiteintel.dev/entity/2deb7a4c-86be-5e7d-a96a-b0f0e6f18d86  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/2deb7a4c-86be-5e7d-a96a-b0f0e6f18d86  

## Ownership & control

### Owners / controllers

- **Coliseum Capital Management, LLC** (10% owner) — https://whiteintel.dev/entity/71ecd66b-ba7d-5110-b9b7-2dd4153690e9
- **Gray Adam** (10% owner) — https://whiteintel.dev/entity/2aa573cc-e972-5409-84ba-bb06b7ef8815
- **COLISEUM CAPITAL PARTNERS, L.P.** (10% owner) — https://whiteintel.dev/entity/f7209cd4-9ad0-5ec8-b278-52b8659d4231
- **Shackelton Christopher S** (10% owner) — https://whiteintel.dev/entity/2adfa7d5-c7d0-51d7-8c00-bc6d908b6a33
- **Coliseum Capital, LLC** (10% owner) — https://whiteintel.dev/entity/a310759e-3cb5-56ba-a8d2-b9740b3d8015
- **Coliseum Capital Co-Invest III, L.P.** (10% owner) — https://whiteintel.dev/entity/ecd5894f-a5bc-58a8-af4c-a035338dce3e
- **Coliseum Capital Management, LLC** (tenpercentowner) — https://whiteintel.dev/entity/71ecd66b-ba7d-5110-b9b7-2dd4153690e9
- **COLISEUM CAPITAL PARTNERS, L.P.** (tenpercentowner) — https://whiteintel.dev/entity/f7209cd4-9ad0-5ec8-b278-52b8659d4231
- **Shackelton Christopher S** (tenpercentowner) — https://whiteintel.dev/entity/2adfa7d5-c7d0-51d7-8c00-bc6d908b6a33
- **Coliseum Capital Co-Invest III, L.P.** (tenpercentowner) — https://whiteintel.dev/entity/ecd5894f-a5bc-58a8-af4c-a035338dce3e
- **Gray Adam** (tenpercentowner) — https://whiteintel.dev/entity/2aa573cc-e972-5409-84ba-bb06b7ef8815
- **Coliseum Capital, LLC** (tenpercentowner) — https://whiteintel.dev/entity/a310759e-3cb5-56ba-a8d2-b9740b3d8015
- **COLISEUM CO-INVEST DEBT FUND, L.P.** (tenpercentowner) — https://whiteintel.dev/entity/29d565e4-1ae0-57f5-afcb-daed3d1f02e4
- **PEARCE TONY MARION** (tenpercentowner) — https://whiteintel.dev/entity/ecc6cbd3-84f6-5e0e-985f-e3294a745c1b
- **INNOHOLD, LLC** (tenpercentowner) — https://whiteintel.dev/entity/9499f698-f678-5394-af61-1e49cb1a0b39
- **PEARCE TERRY VERNON** (tenpercentowner) — https://whiteintel.dev/entity/2d1d5856-d8a8-5737-ad3e-2031b9f2c1f1
- **MVM FUNDS LLC** (tenpercentowner) — https://whiteintel.dev/entity/4e335b31-66ec-5f5b-a2d3-6f8c0137feab
- **GREENHAVEN ROAD CAPITAL FUND 2, L.P.** (tenpercentowner) — https://whiteintel.dev/entity/c62e5768-3bd8-5242-878e-5b1710675db4
- **GREENHAVEN ROAD CAPITAL FUND 1** (tenpercentowner) — https://whiteintel.dev/entity/05a9eae6-2d7a-5657-a4c0-1bd6ce1388b8
- **MILLER SCOTT STEWART** (tenpercentowner) — https://whiteintel.dev/entity/e059cc39-393f-5c0a-b38f-cfd149712256
- **GREENHAVEN ROAD INVESTMENT MANAGEMENT, L.P.** (tenpercentowner) — https://whiteintel.dev/entity/c86e47cb-1779-581c-97ee-fb029ac59028
- **GLOBAL PARTNER SPONSOR I LLC** (tenpercentowner) — https://whiteintel.dev/entity/49b661ef-343b-52f5-9601-1bd3941f6a91
- **ZEPF PAUL J** (tenpercentownerother) — https://whiteintel.dev/entity/2580fa68-36e3-500a-b984-b74125a92598
- **ZEPF PAUL J** (tenpercentowner) — https://whiteintel.dev/entity/2580fa68-36e3-500a-b984-b74125a92598

### UBO chain (walk to the ultimate owner)

A **105-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Get the full, resolved dossier (agent-callable)

The above is the free teaser. The resolved **multi-hop UBO chain**, ownership **%**, full **financial history**, itemised **assets** and the hop-by-hop **exposure path** are the paid depth — callable as tools from your agent:

```bash
npx -y @whiteintel/mcp-server   # then: get_dossier · trace_ownership_path · check_offshore_exposure
```

Or unlock a one-off cited dossier for **Purple Innovation, Inc.** — https://whiteintel.dev/entity/2deb7a4c-86be-5e7d-a96a-b0f0e6f18d86 · pricing https://whiteintel.dev/pricing.

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **Purple Innovation, Inc.**. Human view: https://whiteintel.dev/entity/2deb7a4c-86be-5e7d-a96a-b0f0e6f18d86 · Structured JSON: https://whiteintel.dev/api/public/dossier/2deb7a4c-86be-5e7d-a96a-b0f0e6f18d86._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._