---
title: "KEEP IT PERSONAL LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/21a9c028-c417-59a2-bf0d-e17ca664b130
json: https://whiteintel.dev/api/public/dossier/21a9c028-c417-59a2-bf0d-e17ca664b130
identifier: oo:GB-COH-07328617
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# KEEP IT PERSONAL LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-07328617`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/21a9c028-c417-59a2-bf0d-e17ca664b130  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/21a9c028-c417-59a2-bf0d-e17ca664b130  

## Ownership & control

### Owners / controllers

- **Mr Andrew Stephen Smith** (beneficial owner) — 50% — https://whiteintel.dev/entity/a38b91c2-4e8c-5604-9fae-dfd1f9b2ac94
- **Mrs Tracey Claire Smith** (beneficial owner) — 50% — https://whiteintel.dev/entity/46cb52e5-9161-5854-8356-2fe5465a4d1f
- **Mr Andrew Stephen Smith** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/6632e132-dc64-466a-9591-34bd767043ee
- **Mrs Tracey Claire Smith** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/d6403400-dd63-40ed-8831-976fe22ba783

### UBO chain (walk to the ultimate owner)

1. **Mr Andrew Stephen Smith** — beneficial owner 50% → *KEEP IT PERSONAL LTD*
1. **Mrs Tracey Claire Smith** — beneficial owner 50% → *KEEP IT PERSONAL LTD*
1. **Mr Andrew Stephen Smith** — beneficial owner 37.5% → *KEEP IT PERSONAL LTD*
1. **Mrs Tracey Claire Smith** — beneficial owner 37.5% → *KEEP IT PERSONAL LTD*

## Company profile (live · UK Companies House)

- **Company number:** `07328617`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2010-07-28
- **Registered office:** Unit 8 Oak Lane Fishponds Trading Estate, Fishponds, Bristol, BS5 7UY, England
- **SIC:** 47910

### Officers

- SMITH, Andrew Stephen — director · British · appointed 2010-07-28
- SMITH, Tracey Claire — director · British · appointed 2010-07-28

### Beneficial owners (Persons with Significant Control)

- Mr Andrew Stephen Smith — 25–50% shares · individual PSC · England — since 2016-07-28
- Mrs Tracey Claire Smith — 25–50% shares · individual PSC · England — since 2016-07-28

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/07328617
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/07328617

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **KEEP IT PERSONAL LTD**. Human view: https://whiteintel.dev/entity/21a9c028-c417-59a2-bf0d-e17ca664b130 · Structured JSON: https://whiteintel.dev/api/public/dossier/21a9c028-c417-59a2-bf0d-e17ca664b130._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._