---
title: "SENSATIONAL BRANDS LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/219ee97f-5da3-5157-ac7e-dd0283cc91c3
json: https://whiteintel.dev/api/public/dossier/219ee97f-5da3-5157-ac7e-dd0283cc91c3
identifier: oo:GB-COH-14282102
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# SENSATIONAL BRANDS LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-14282102`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/219ee97f-5da3-5157-ac7e-dd0283cc91c3  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/219ee97f-5da3-5157-ac7e-dd0283cc91c3  

## Ownership & control

### Owners / controllers

- **CXB GROUP LTD** (beneficial owner) — 50% — https://whiteintel.dev/entity/3ac99b13-f32f-5ee7-ae04-5ce276349078
- **THORNHILL ENTERPRISES LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/12511ea5-8fcc-51ee-b173-9788d8337516
- **Mr Stephen Paul Thornhill** (beneficial owner) — 100% — https://whiteintel.dev/entity/c2f4b3b9-60e6-5b6c-bcc0-75ba194b6d80
- **LILARCETH LTD** (beneficial owner) — 50% — https://whiteintel.dev/entity/c5025588-9147-5d64-ace8-3bb0fe8cc7f0
- **Mr Stephen Paul Thornhill** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/a7428749-3147-437b-9385-4038fc290650
- **THORNHILL ENTERPRISES LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/12511ea5-8fcc-51ee-b173-9788d8337516
- **LILARCETH LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/c5025588-9147-5d64-ace8-3bb0fe8cc7f0
- **CXB GROUP LTD** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/3ac99b13-f32f-5ee7-ae04-5ce276349078

### Holdings / subsidiaries

- **NN DISTRIBUTION LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/b788941b-d5b3-52b7-afe1-55a8c55d82ca
- **CE DISTRIBUTION LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/7df74b52-f47a-5734-b68c-6c3c222324e2
- **PGFY DISTRIBUTION LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/acf30d4c-72a0-58ee-9cc7-f7b78583b713
- **CE DISTRIBUTION LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/7df74b52-f47a-5734-b68c-6c3c222324e2
- **PGFY DISTRIBUTION LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/acf30d4c-72a0-58ee-9cc7-f7b78583b713
- **TRN DISTRIBUTION LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/742ec33d-9748-5cd8-8482-8567a994f9ae
- **NN DISTRIBUTION LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/b788941b-d5b3-52b7-afe1-55a8c55d82ca

### UBO chain (walk to the ultimate owner)

1. **CXB GROUP LTD** — beneficial owner 50% → *SENSATIONAL BRANDS LIMITED*
1. **THORNHILL ENTERPRISES LIMITED** — beneficial owner 100% → *SENSATIONAL BRANDS LIMITED*
1. **Mr Stephen Paul Thornhill** — beneficial owner 100% → *SENSATIONAL BRANDS LIMITED*
1. **LILARCETH LTD** — beneficial owner 50% → *SENSATIONAL BRANDS LIMITED*
1. **Mr Stephen Paul Thornhill** — beneficial owner 87.5% → *SENSATIONAL BRANDS LIMITED*
1. **THORNHILL ENTERPRISES LIMITED** — beneficial owner 87.5% → *SENSATIONAL BRANDS LIMITED*
1. **LILARCETH LTD** — beneficial owner 37.5% → *SENSATIONAL BRANDS LIMITED*
1. **CXB GROUP LTD** — beneficial owner 37.5% → *SENSATIONAL BRANDS LIMITED*
2. **Mr Stephen Paul Thornhill** — beneficial owner 100% → *THORNHILL ENTERPRISES LIMITED*
2. **Mr Stephen Paul Thornhill** — beneficial owner 87.5% → *THORNHILL ENTERPRISES LIMITED*
2. **Mr Christian Howard Linley-Bradford** — beneficial owner 100% → *CXB GROUP LTD*
2. **Mr Christian Howard Linley-Bradford** — beneficial owner 87.5% → *CXB GROUP LTD*
2. **Mr Stefan Peter Robert Rush** — beneficial owner 100% → *LILARCETH LTD*
2. **Mr Stefan Peter Robert Rush** — beneficial owner 87.5% → *LILARCETH LTD*

## Company profile (live · UK Companies House)

- **Company number:** `14282102`
- **Status:** dissolved
- **Type:** ltd
- **Incorporated:** 2022-08-08
- **Registered office:** Unit 7 Hazel Court, York, YO10 3DR, England
- **SIC:** 10890

### Officers

- RUSH, Stefan Peter Robert — director · English · appointed 2024-09-16
- THORNHILL, Stephen Paul — director · British · appointed 2022-08-08

### Beneficial owners (Persons with Significant Control)

- [Lilarceth Limited](https://whiteintel.dev/entity/c5025588-9147-5d64-ace8-3bb0fe8cc7f0) — 25–50% shares · corporate PSC · England — since 2023-08-14
- [Cxb Group Limited](https://whiteintel.dev/entity/3ac99b13-f32f-5ee7-ae04-5ce276349078) — 25–50% shares · corporate PSC · England — ceased 2024-09-11
- [Thornhill Enterprises Limited](https://whiteintel.dev/entity/12511ea5-8fcc-51ee-b173-9788d8337516) — 75–100% shares · corporate PSC · England — ceased 2023-08-14
- Mr Stephen Paul Thornhill — 75–100% shares · individual PSC · England — ceased 2022-08-10

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/14282102

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **SENSATIONAL BRANDS LIMITED**. Human view: https://whiteintel.dev/entity/219ee97f-5da3-5157-ac7e-dd0283cc91c3 · Structured JSON: https://whiteintel.dev/api/public/dossier/219ee97f-5da3-5157-ac7e-dd0283cc91c3._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._