---
title: "BRANDS DIRECT LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/217c2fb2-e801-5b89-a166-48a1eb3349ec
json: https://whiteintel.dev/api/public/dossier/217c2fb2-e801-5b89-a166-48a1eb3349ec
identifier: oo:GB-COH-03127307
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# BRANDS DIRECT LIMITED

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-03127307`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/217c2fb2-e801-5b89-a166-48a1eb3349ec  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/217c2fb2-e801-5b89-a166-48a1eb3349ec  

## Ownership & control

### Owners / controllers

- **BRANDS DIRECT LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/217c2fb2-e801-5b89-a166-48a1eb3349ec
- **Graham Frederick Kent** (beneficial owner) — 100% — https://whiteintel.dev/entity/c4885568-94e0-5391-aa5f-922086050e9f
- **The Brands Foundation** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/aefd36c7-702a-4600-bad1-065e501cfeb3
- **Graham Frederick Kent** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/ff51e1b8-27af-483b-946e-904923fd22a0

### Holdings / subsidiaries

- **BOOKING URBAN LTD** (beneficial owner) — 100% — https://whiteintel.dev/entity/50fefe42-c74e-5ee1-a5cd-5f014051b4f5
- **BOOKING URBAN LTD** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/50fefe42-c74e-5ee1-a5cd-5f014051b4f5

### UBO chain (walk to the ultimate owner)

1. **BRANDS DIRECT LIMITED** — beneficial owner 100% → *BRANDS DIRECT LIMITED*
1. **Graham Frederick Kent** — beneficial owner 100% → *BRANDS DIRECT LIMITED*
1. **The Brands Foundation** — beneficial owner 87.5% → *BRANDS DIRECT LIMITED*
1. **Graham Frederick Kent** — beneficial owner 87.5% → *BRANDS DIRECT LIMITED*

## Company profile (live · UK Companies House)

- **Company number:** `03127307`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 1995-11-13
- **Registered office:** New Barns, Unit 2 Coggeshall Road, Earls Colne, Colchester, Essex, CO6 2JX, United Kingdom
- **SIC:** 70100

### Officers

- KENT, Lianne — director · British · appointed 2018-01-01
- KENT, Mary Elizabeth — secretary · British · appointed 1995-11-13 · resigned 2000-05-22
- LINCOLN, Jennifer Susan — secretary · British · appointed 2000-05-22 · resigned 2005-07-31
- WESTGATE, Richard Charles — secretary · British · appointed 2005-08-01 · resigned 2010-11-16
- COMBINED SECRETARIAL SERVICES LIMITED — corporate nominee secretary · appointed 1995-11-13 · resigned 1995-11-13
- CROWTHER, Andrew David — director · British · appointed 2012-07-30 · resigned 2018-01-01
- KENT, Graham Fredwrick William — director · British · appointed 1995-11-13 · resigned 2012-02-24
- KENT, Lianne — director · British · appointed 2012-02-24 · resigned 2012-08-01
- COMBINED NOMINEES LIMITED — corporate nominee director · appointed 1995-11-13 · resigned 1995-11-13
- COMBINED SECRETARIAL SERVICES LIMITED — corporate nominee director · appointed 1995-11-13 · resigned 1995-11-13

### Beneficial owners (Persons with Significant Control)

- Graham Frederick Kent — 75–100% shares · individual PSC · United Kingdom — since 2019-03-27
- The Brands Foundation — 75–100% shares · corporate PSC · United Kingdom — ceased 2019-03-27

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/03127307
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/03127307

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **BRANDS DIRECT LIMITED**. Human view: https://whiteintel.dev/entity/217c2fb2-e801-5b89-a166-48a1eb3349ec · Structured JSON: https://whiteintel.dev/api/public/dossier/217c2fb2-e801-5b89-a166-48a1eb3349ec._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._