---
title: "BY WORD OF MOUTH LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/1afd075c-ff97-4b74-931a-0343924dcfcf
json: https://whiteintel.dev/api/public/dossier/1afd075c-ff97-4b74-931a-0343924dcfcf
identifier: gb-coh:03310603
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# BY WORD OF MOUTH LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `gb-coh:03310603`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/1afd075c-ff97-4b74-931a-0343924dcfcf  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/1afd075c-ff97-4b74-931a-0343924dcfcf  

## Ownership & control

### Owners / controllers

- **GRAYSONS HOSPITALITY LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/c810cf4a-562a-59f1-b188-8835ff6fa04c
- **The Simply Smart Group Limited** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/c394041d-0d63-4894-af5c-b43274b54a1a

### UBO chain (walk to the ultimate owner)

A **10-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `03310603`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 1997-01-31
- **Registered office:** The Lighthouse, 368 Gray's Inn Road, London, WC1X 8BB, England
- **SIC:** 56210, 56290

### Officers

- MIAH, Shakamal — secretary · appointed 2023-01-12
- FRANKLIN, Jack — director · British · appointed 2026-07-13
- JOHNSON, Carl — director · British · appointed 2023-01-12
- MILLIGAN-SMITH, Helen Louise, Mrs. — director · British · appointed 2023-01-12
- PERRY, Richard Charles Lewis — director · British · appointed 2001-05-01
- BREWSTER, Nigel David — secretary · British · appointed 2003-08-01 · resigned 2005-07-31
- IVES, Stacie Jane — secretary · appointed 2010-10-21 · resigned 2012-05-29
- LLOYD OWEN, Michael David Hugo — secretary · British · appointed 1997-02-04 · resigned 2003-08-01
- MORLEY, Ronald — secretary · appointed 2012-05-29 · resigned 2013-07-01
- WATSON, Barnaby — secretary · appointed 2013-07-01 · resigned 2023-01-12
- WATSON, Barnaby Hugh Cochrane — secretary · British · appointed 2005-08-01 · resigned 2010-09-17
- SWIFT INCORPORATIONS LIMITED — corporate nominee secretary · appointed 1997-01-31 · resigned 1997-02-04
- BREWSTER, Nigel David — director · British · appointed 2003-03-07 · resigned 2005-07-31
- CONNOLLY, Mark Anthony — director · British · appointed 2005-01-10 · resigned 2005-11-10
- HAWKINS, Sarah Louise — director · British · appointed 2001-05-01 · resigned 2004-09-30
- LLOYD OWEN, Jane Elizabeth — director · British · appointed 1997-02-04 · resigned 2005-07-31
- LLOYD OWEN, Michael David Hugo — director · British · appointed 1997-02-04 · resigned 2005-07-31
- MACKAY, Francis Henry, Sir — director · British · appointed 2010-11-11 · resigned 2026-01-23
- MILLER BROWN, Hugo James — director · British · appointed 2001-05-01 · resigned 2005-09-30
- ROESTENBURG, Antony Adriaan — director · British · appointed 2003-03-07 · resigned 2012-05-29

### Beneficial owners (Persons with Significant Control)

- [Graysons Hospitality Limited](https://whiteintel.dev/entity/c810cf4a-562a-59f1-b188-8835ff6fa04c) — 75–100% shares · corporate PSC · England — since 2018-01-01
- [The Simply Smart Group Limited](https://whiteintel.dev/entity/c394041d-0d63-4894-af5c-b43274b54a1a) — 75–100% shares · corporate PSC · England — ceased 2018-01-01

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/03310603

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **BY WORD OF MOUTH LIMITED**. Human view: https://whiteintel.dev/entity/1afd075c-ff97-4b74-931a-0343924dcfcf · Structured JSON: https://whiteintel.dev/api/public/dossier/1afd075c-ff97-4b74-931a-0343924dcfcf._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._