---
title: "ASTUTE BRANDING LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/1afbc92e-2408-547d-8128-e6b4aafe8bf0
json: https://whiteintel.dev/api/public/dossier/1afbc92e-2408-547d-8128-e6b4aafe8bf0
identifier: oo:GB-COH-12461767
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# ASTUTE BRANDING LTD

**Type:** Company  
**Jurisdiction:** GB  
**Identifier:** `oo:GB-COH-12461767`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/1afbc92e-2408-547d-8128-e6b4aafe8bf0  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/1afbc92e-2408-547d-8128-e6b4aafe8bf0  

## Ownership & control

### Owners / controllers

- **Mr Steven Anthony Kelly** (beneficial owner) — 100% — https://whiteintel.dev/entity/f810334b-a092-584d-943b-bfe18a6cdf1c
- **Mr Steven Anthony Kelly** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/a25941c1-17b8-40dc-a04b-29384462f24c

### UBO chain (walk to the ultimate owner)

1. **Mr Steven Anthony Kelly** — beneficial owner 100% → *ASTUTE BRANDING LTD*
1. **Mr Steven Anthony Kelly** — beneficial owner 87.5% → *ASTUTE BRANDING LTD*

## Company profile (live · UK Companies House)

- **Company number:** `12461767`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2020-02-13
- **Registered office:** 1 Middleton Road, Birmingham, B14 7HX, England
- **SIC:** 82990

### Officers

- KELLY, Steven Anthony — director · British · appointed 2020-02-13

### Beneficial owners (Persons with Significant Control)

- Mr Steven Anthony Kelly — 75–100% shares · individual PSC · England — since 2020-02-13

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/12461767
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/12461767

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **ASTUTE BRANDING LTD**. Human view: https://whiteintel.dev/entity/1afbc92e-2408-547d-8128-e6b4aafe8bf0 · Structured JSON: https://whiteintel.dev/api/public/dossier/1afbc92e-2408-547d-8128-e6b4aafe8bf0._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._