---
title: "DEPT PERSONALISED CONTENT GROUP LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/112e2f2b-6bdd-58dd-84d1-aacd06b03c78
json: https://whiteintel.dev/api/public/dossier/112e2f2b-6bdd-58dd-84d1-aacd06b03c78
identifier: oo:GB-COH-11937482
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# DEPT PERSONALISED CONTENT GROUP LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-11937482`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/112e2f2b-6bdd-58dd-84d1-aacd06b03c78  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/112e2f2b-6bdd-58dd-84d1-aacd06b03c78  

## Ownership & control

### Owners / controllers

- **Andrew Reeves** (beneficial owner) — https://whiteintel.dev/entity/91f5560e-954a-5ad6-adbd-2a6ac445efa6
- **Mr Matthew Mark Stewart Lynch** (beneficial owner) — 100% — https://whiteintel.dev/entity/5d3c44c2-ee2b-5e37-ac53-9c22455f2eb8
- **DEPT UK HOLDING LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/a297e7b9-af43-5a31-9c3d-4bdcd964864f
- **Andrew Reeves** (beneficial owner) — https://whiteintel.dev/entity/57c5e034-6811-4516-a7fc-cd8fddfcc9b9
- **Mr Matthew Mark Stewart Lynch** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/957caa1f-4ac5-4981-965f-85e130410ff2

### Holdings / subsidiaries

- **DEPT PERSONALISED CONTENT LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/9378889b-4ac1-5f46-bdfc-dbc4d75ef692

### UBO chain (walk to the ultimate owner)

A **8-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `11937482`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2019-04-10
- **Registered office:** Floor 9 & 10, Featherstone Building 66 City Road, London, EC1Y 2AL, United Kingdom
- **SIC:** 64209

### Officers

- LUU, Hue Tuyet — director · British · appointed 2021-04-21
- SCHMID, Francois Louis — director · Dutch · appointed 2021-12-17
- LYNCH, Matthew — director · British · appointed 2019-04-10 · resigned 2024-04-22
- REEVES, Andrew — director · Irish · appointed 2019-04-10 · resigned 2020-12-31

### Beneficial owners (Persons with Significant Control)

- [Dept Uk Holding Limited](https://whiteintel.dev/entity/a297e7b9-af43-5a31-9c3d-4bdcd964864f) — 75–100% shares · corporate PSC · England — since 2021-12-17
- Mr Matthew Mark Stewart Lynch — 75–100% shares · individual PSC · United Kingdom — ceased 2021-12-17
- Andrew Reeves — significant influence or control · individual PSC · United Kingdom — ceased 2020-12-31

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/11937482
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/11937482

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **DEPT PERSONALISED CONTENT GROUP LIMITED**. Human view: https://whiteintel.dev/entity/112e2f2b-6bdd-58dd-84d1-aacd06b03c78 · Structured JSON: https://whiteintel.dev/api/public/dossier/112e2f2b-6bdd-58dd-84d1-aacd06b03c78._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._