---
title: "AFFINITY MERCHANDISE LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/0896be94-582c-58db-abf1-ff4bb44dee60
json: https://whiteintel.dev/api/public/dossier/0896be94-582c-58db-abf1-ff4bb44dee60
identifier: oo:GB-COH-09229311
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# AFFINITY MERCHANDISE LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-09229311`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/0896be94-582c-58db-abf1-ff4bb44dee60  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/0896be94-582c-58db-abf1-ff4bb44dee60  

## Ownership & control

### Owners / controllers

- **Mrs Kathryn Smart** (beneficial owner) — 100% — https://whiteintel.dev/entity/7797dac4-5643-5065-aac4-178916df892c
- **Mrs Kathryn Smart** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/2c8efcc9-2ff5-46d6-b358-d3d652d62fa0

### UBO chain (walk to the ultimate owner)

A **2-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `09229311`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2014-09-22
- **Registered office:** C/O My Work Spot York House, 18 York Road, Maidenhead, SL6 1SF, England
- **SIC:** 73110

### Officers

- SMART, Kathryn — director · British · appointed 2014-12-12
- DAVIES, Jennifer — director · British · appointed 2014-09-22 · resigned 2014-12-17

### Beneficial owners (Persons with Significant Control)

- Mrs Kathryn Smart — 75–100% shares · individual PSC · England — since 2016-04-06

## Provenance

- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/09229311
- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/09229311

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **AFFINITY MERCHANDISE LIMITED**. Human view: https://whiteintel.dev/entity/0896be94-582c-58db-abf1-ff4bb44dee60 · Structured JSON: https://whiteintel.dev/api/public/dossier/0896be94-582c-58db-abf1-ff4bb44dee60._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._