---
title: "SERIOUSLY FUN DIRECT LTD — Ownership Dossier"
canonical: https://whiteintel.dev/entity/04f6e2bb-bd31-5b8d-91d2-a3b8a00e0502
json: https://whiteintel.dev/api/public/dossier/04f6e2bb-bd31-5b8d-91d2-a3b8a00e0502
identifier: oo:GB-COH-05284109
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# SERIOUSLY FUN DIRECT LTD

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-05284109`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/04f6e2bb-bd31-5b8d-91d2-a3b8a00e0502  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/04f6e2bb-bd31-5b8d-91d2-a3b8a00e0502  

## Ownership & control

### Owners / controllers

- **Mrs Janet Madden** (beneficial owner) — 50% — https://whiteintel.dev/entity/c6707a7a-24ba-5f2b-ac16-ff1b26e4decc
- **Mr Jonathon Lawrence Madden** (beneficial owner) — 50% — https://whiteintel.dev/entity/af4d5c0f-54dd-5671-96ca-09fb53cf0bd0
- **Mr Phillip Edward Madden** (beneficial owner) — 50% — https://whiteintel.dev/entity/73e8ad2d-743a-59c0-b053-9b5b2a78ca55
- **Mrs Janet Madden** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/42dcbae0-449b-4503-9ce8-b56ca4e51e43
- **Mr Jonathon Lawrence Madden** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/31853afc-707f-4b71-af66-77838e9d0178
- **Mr Phillip Edward Madden** (beneficial owner) — 37.5% — https://whiteintel.dev/entity/32e8a5d7-66ee-4cf7-91da-9a7d5735bcb3

### UBO chain (walk to the ultimate owner)

A **6-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `05284109`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2004-11-11
- **Registered office:** C/O Seriously Fun Ltd, 82a James Carter Road, Mildenhall, Bury St. Edmunds, IP28 7DE, England
- **SIC:** 70100

### Officers

- MADDEN, Phillip Edward — secretary · British · appointed 2005-11-15
- MADDEN, Janet — director · British · appointed 2004-11-11
- MADDEN, Jonathon Lawrence — director · British · appointed 2004-11-11
- MADDEN, Phillip Edward — director · British · appointed 2004-11-11
- BANKS, Rebecca — secretary · British · appointed 2004-11-11 · resigned 2005-11-15
- ABERGAN REED NOMINEES LIMITED — corporate nominee secretary · appointed 2004-11-11 · resigned 2004-11-11
- ABERGAN REED LIMITED — corporate nominee director · appointed 2004-11-11 · resigned 2004-11-11

### Beneficial owners (Persons with Significant Control)

- Mrs Janet Madden — 25–50% shares · individual PSC · England — since 2016-04-06
- Mr Jonathon Lawrence Madden — 25–50% shares · individual PSC · England — since 2016-04-06
- Mr Phillip Edward Madden — 25–50% shares · individual PSC · England — since 2016-04-06

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/05284109
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/05284109

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **SERIOUSLY FUN DIRECT LTD**. Human view: https://whiteintel.dev/entity/04f6e2bb-bd31-5b8d-91d2-a3b8a00e0502 · Structured JSON: https://whiteintel.dev/api/public/dossier/04f6e2bb-bd31-5b8d-91d2-a3b8a00e0502._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._