---
title: "SME DIRECT LIMITED — Ownership Dossier"
canonical: https://whiteintel.dev/entity/048d766e-77aa-5fe9-b217-ed435df91dad
json: https://whiteintel.dev/api/public/dossier/048d766e-77aa-5fe9-b217-ed435df91dad
identifier: oo:GB-COH-08453906
jurisdiction: GB
risk: Low
source: WhiteIntel corporate-ownership graph
---

# SME DIRECT LIMITED

**Type:** Company  
**Jurisdiction:** [GB](https://whiteintel.dev/jurisdictions/gb)  
**Identifier:** `oo:GB-COH-08453906`  
**Risk level:** Low  
**Canonical dossier:** https://whiteintel.dev/entity/048d766e-77aa-5fe9-b217-ed435df91dad  
**Structured JSON / MCP:** https://whiteintel.dev/api/public/dossier/048d766e-77aa-5fe9-b217-ed435df91dad  

## Ownership & control

### Owners / controllers

- **PAPAYA HOLDINGS LIMITED** (beneficial owner) — 100% — https://whiteintel.dev/entity/8e5bd137-e45d-5c6a-abaf-b8dfa09974c4
- **Mr Anthony Lowther** (beneficial owner) — 75% — https://whiteintel.dev/entity/213130bc-8cd3-5928-a319-b14b230b1724
- **Mr Nicholas Stuart Edwards** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/2d59c4a1-61d6-4600-9270-25e1d85a3884
- **PAPAYA HOLDINGS LIMITED** (beneficial owner) — 87.5% — https://whiteintel.dev/entity/8e5bd137-e45d-5c6a-abaf-b8dfa09974c4
- **Mr Salvatore Phillip Femminile** (beneficial owner) — https://whiteintel.dev/entity/0151bf17-bb25-40c4-a6cf-5bca711d3b23
- **Mr Anthony Lowther** (beneficial owner) — 62.5% — https://whiteintel.dev/entity/daacfdbb-0d4b-4601-bc11-68f95341cabe

### UBO chain (walk to the ultimate owner)

A **32-step** ownership/control chain to the ultimate beneficial owner is resolved for this entity. The full cited chain unlocks with a paid API key or a one-off dossier — https://whiteintel.dev/pricing.

## Company profile (live · UK Companies House)

- **Company number:** `08453906`
- **Status:** active
- **Type:** ltd
- **Incorporated:** 2013-03-20
- **Registered office:** 3 Messenger Centre Crown Lane, Tinwell, Stamford, PE9 3UF, England
- **SIC:** 74990

### Officers

- EDWARDS, Nicholas Stuart — director · British · appointed 2013-03-20
- FEMMINILE, Salvatore Phillip — director · British · appointed 2019-04-01 · resigned 2020-11-30
- LOWTHER, Anthony — director · British · appointed 2019-04-01 · resigned 2021-03-01

### Beneficial owners (Persons with Significant Control)

- [Papaya Holdings Limited](https://whiteintel.dev/entity/8e5bd137-e45d-5c6a-abaf-b8dfa09974c4) — 75–100% shares · corporate PSC · England — since 2019-07-31
- Mr Salvatore Phillip Femminile — right to appoint and remove directors as firm · individual PSC · England — ceased 2019-07-31
- Mr Anthony Lowther — 50–75% shares · individual PSC · England — ceased 2019-07-31
- Mr Nicholas Stuart Edwards — 75–100% shares · individual PSC · England — ceased 2019-07-31

## Provenance

- OpenOwnership — https://find-and-update.company-information.service.gov.uk/company/08453906
- companies_house_bulk — https://find-and-update.company-information.service.gov.uk/company/08453906

---

_This is the markdown-for-agents view of the WhiteIntel dossier for **SME DIRECT LIMITED**. Human view: https://whiteintel.dev/entity/048d766e-77aa-5fe9-b217-ed435df91dad · Structured JSON: https://whiteintel.dev/api/public/dossier/048d766e-77aa-5fe9-b217-ed435df91dad._

_Risk levels are heuristic investigative leads, not legal determinations of beneficial ownership. Every claim carries a source; an absent edge means "not yet observed in current sources", not "does not exist"._